Product Detail

Aptly named New Gen30, this collection from BFC New Gen celebrates 30 years of the initiative's support of emerging fashion talent. One of its many alumni is London-based designer Ahluwalia, who was invited to participate in the celebration. The label donated the Joy print from its Spring/Summer 2021 line-up to be featured on this tote bag, nodding to its vibrant aesthetic and the organisation's help during its early days.

Material

Cotton